When an entire company is in stealth mode it may attempt to mislead the public about its true company goals. For example, it may give code names to its pending products.
It may operate a corporate website that does not disclose its personnel or location. New companies may operate under a temporary "stealth name" that does not disclose its field of business.
To enforce stealthy behavior, companies often require employees to sign non-disclosure agreements, and strictly control who may speak with the media
At the in-company level, stealth mode can also refer to a new project or idea that is kept secret, not just from external parties, but also from internal stakeholders in order to avoid a (premature) dismissal of the idea. Key behaviors can include soliciting informal project sponsors, engaging in covert testing of the concept, freeing up extra resources and building a "cover story" for the project.